Marketing Manager / Google Ads Specialist
• Lead Google Ads and SEM strategy across accounts, including audits and campaign restructuring.
• Manage analytics and conversion tracking setups using Google Analytics and Google Tag Manager.
• Oversee performance marketing efforts, specializing in the Google Marketing Stack.
Google Ads Engineer
Jun 2022-Sep 2024 | Sydney Digital Marketing Agency (via Uplers)
• Spearheaded the creation, optimization, and reporting of end-to-end Google Ads and Microsoft Bing campaigns.
• Architected high-converting marketing funnels using HubSpot to nurture leads and maximize ROI.
• Developed data-driven media plans and go-to-market strategies for successful campaign launches.
• Managed daily campaign budgets and pacing using software like Adpulse.
• Implemented tag tracking systems using Google Tag Manager to capture user data.
• Analyzed trends in Google Analytics to inform strategic decision-making.
• Generated monthly reports using AgencyAnalytics for client visibility into performance.
SEM Manager
Dec 2021-Dec 2022 | Dryve Consulting
Assistant Manager
Jan 2021-Aug 2022 | Zenith - The ROI Agency (Publicis Groupe)
• Led paid search campaigns for GSK's Oral Health portfolio, including Sensodyne, Parodontax, and Polident.
• Architected quarterly media plans to amplify brand awareness and achieve advertising objectives.
• Leveraged data insights and industry trends to optimize ad performance.
• A/B tested new ad formats and monitored campaigns for peak effectiveness.
• Collaborated across teams, aligning advertising efforts with marketing strategy.
Google Ads Specialist — High Value Customer Segment (via vendor: FIS) | OLYMPUS
Feb 2020-Dec 2020 | Google Ads (Google Partner)
• Executed high-impact ad campaigns for Fortune 500 and Big 6 North American companies.
• Spearheaded multi-channel customer journeys across diverse business verticals.
• Provided expert guidance across Google Ads, Merchant Center, Analytics and YouTube.
• Streamlined billing setup processes for high-spending Google Ads advertisers.
Google Ads Specialist
Mar 2019-Feb 2020 | Google Ads (Google Partner)
• Delivered tailored recommendations for clients' online advertising queries.
• Acted as a strategic consultant to key marketing decision-makers.
• Partnered with clients to craft customized online advertising solutions.
Business Development Associate
Jun 2018-Oct 2018 | BYJU's - The Learning APP
• Conducted academic counseling sessions with potential clients on E-learning platforms.
• Negotiated contracts and closed sales with new and existing clients.
Web Developer Internship
May 2017-Jul 2017 | 3Dexter Pvt. Ltd.
• Optimized website for speed and performance.
• Designed and decided the visual layout of the website.
• Created eye-catching infographics and functional digital design.
Business Development Intern
Oct 2016-Jan 2017 | CherryQuill
• Contributed to brand development and website traffic growth.
• Worked on website UI and advertising revenue strategy.
Actor
Sep 2014-Sep 2016 | Ashwamedh — The Dramatics Society of NSIT
• Acted, served as ambassador, and worked as graphic designer for the society.
• Managed publicity for the society's events across the student community.
